Feasibility Study For a New Location-based Service

Our customer operates a highly performant location-based service that generates billions of euros of revenue per year.

The service only applied in certain locations, which were identified using a sophisticated map matching process based on an especially tailored map that was maintained by a team of GIS experts.

Our customer wanted to extend the service to new locations within a timeframe of two years. Due to the geographical situation, adding the new locations implied a 20-fold increase in complexity both within the map and also in the map matching process.

The challenge the customer faced was that scaling the current organization, processes and algorithms by a factor of 20 was not feasible – we needed to conceive and validated a new approach that could be realized within two years and that was economically feasible.

Our client asked us to lead a team of ca. 50 internal and external domain experts to thoroughly analyze the current situation and design a new solution that was feasibly from the organizational, technical and economic point of view.

Together the team worked out three viable scenarios and delivered a full feasibility study within nine months. This study convinced our clients' top management to go ahead and build the new service.

Meanwhile, the new service has been implemented successfully.