The Scamper method is a creative technique for generating ideas and solving problems. It aims to improve and further develop existing products, processes or services by providing various food for thought. SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate and Reverse. Each of these categories represents a different perspective from which a problem can be viewed and a solution developed.
Seven ways to think outside the box with SCAMPER
Substitute:
Definition:
Replace one part of the product or process with something else.
Examples:
Substitution of materials, functions or processes.
Benefit:
Substitution of components can provide new functionality, cost savings or quality improvements.
Combine:
Definition: Combine two or more elements to create something new.
Examples: Combining technologies, materials or ideas.
Benefit: Combining elements can create innovative products or processes that offer more than the sum of their parts.
Adapt
Definition: Adapt an existing product or process to a new application.
Examples: Adapting a product to a different target group or market.
Benefit: Adaptations can increase marketability and open up new target groups.
Modify
Definition: Change a product or process to improve it.
Examples: Altering the form, function or design.
Benefit: Modifications can improve usability, aesthetics or efficiency.
Put to another use
Definition: Use an existing product or process in a new way.
Examples: Use a product or process in a different way than originally intended.
Benefit: New uses can open up additional markets and applications.
Eliminate
Definition: Remove unnecessary parts or processes.
Examples: Eliminate redundant functions or steps.
Benefit: Eliminating unnecessary elements can increase efficiency and reduce costs.
Reverse
Definition: Reverse the order or direction of a process.
Examples: reversing workflows or thought patterns.
Benefit: reversing processes can lead to new perspectives and innovative solutions.
Advantages of the SCAMPER method
A key advantage of the SCAMPER method is its versatility and applicability to different types of problems and challenges. It offers a structured approach to generating new ideas and improving existing products and processes. The method encourages creative thinking and helps to think outside the box.
Promoting problem solving
The SCAMPER method is a powerful problem-solving tool that provides different lines of thought to help teams develop innovative solutions. By systematically applying the seven SCAMPER categories, teams can consider potential problems from different perspectives and develop creative approaches to overcoming them.
Why is the SCAMPER method so effective?
The SCAMPER method provides a clear and structured way of generating and evaluating ideas. It encourages collaboration and creative thinking within a team, as all members can contribute their perspectives and ideas. By applying the various thought processes, the SCAMPER method enables a comprehensive and in-depth analysis of problems and the development of innovative solutions.